Tim Hughes a global expert in creative brand strategy and founder of The Brief Doctor. His background is in TV promotions, branding and marketing. He is a lifetime achievement award–winner, and former chair of Promax UK.

Rob has been running courses for Promax UK for the past 3 years as well as overseeing the Channel 5 creative team. He has over 20 years of broadcasting experience having originally studied to be a journalist and progressed from there into the creative teams in Sky and eventually Channel 5. He has also managed teams across Europe for a variety of brands including Comedy Central, MTV, Nickelodeon and Paramount. Within a training capacity he has worked on courses ranging from copywriting, pitching and creating content for digital through to directing, design and crafting 360 campaigns.