Keeping the India entertainment marketing community inspired, engaged, and connected.

“Artist, globe trotting speaker and market seeker, he is a storyteller who identifies emerging trends, and inspires clients to think differently.” – Forbes

David Shing (known as “Shingy”) is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur. Known for his performative persona and his bold and polarizing moniker, the digital prophet, Shingy is a multidimensional creative who specializes in advising clients about inventive and effective approaches to optimizing brand value within the digital landscape. He is passionate about educating big brands about the unique opportunities afforded by emerging digital, social and mobile technologies.

Shing has spent most of his adult life in the digital world working for both large and small creative companies globally, while also co-authoring several technology related patents. He previously served as Verizon Media’s digital prophet and prior to that, AOL’s European head of media and marketing responsible for 11 countries.

Lee Hunt is a New York-based strategist and industry thought leader for media companies around the world. His success in launching and positioning entertainment brands, in addition to his ground-breaking work in audience management, have set many of the standards for our industry.

Lee is also editor-in-chief of CMOintelligence, the syndicated service that tracks and analyzes the on-air marketing of more than 125 linear & streaming services.

leehunt.com

cmointelligence.com

Vikki Stephenson is a Senior Creative, Consultant and Speaker with 20 years’ experience making award-winning campaigns for the BBC’s highest profile brands: Planet Earth II, Dracula, Panorama, EastEnders, CBeebies. Her work has been recognised internationally, winning 35 industry awards – most since becoming a mum and working part-time.

LINKED IN: https://www.linkedin.com/in/vikki-stephenson-creative 

VIMEO: https://vimeo.com/vikkistephenson

Fireside Chat with Prasoon Pandey 

Through his work over the last 25 years, Prasoon has introduced a new grammar to film – making in India: one that is unabashedly Indian and proud of its roots. His work has fed off the creativity that pervades the Indian streets.

“The Promax Awards are enriching because exchanging ideas multiplies them, and that is how culture is nourished.” – Prasoon Pandey

Shagun Seda is a highly successful marketer with considerable experience in creating, establishing, and expanding international brands and companies. She brings 19 years of extensive industry experience working across diverse sectors and roles, including media and entertainment, consumer technology, FMCG, automotive, personal care, food and beverage, fashion & lifestyle, and financial services. She has consistently shown her ability to lead effective campaigns and deliver exceptional business results.

At Viacom18, she serves as the Head of Brand & Creative Marketing – Digital and plays a pivotal role in developing the network’s digital first strategy and spearheading creative projects. She leverages her extensive knowledge and skill to create cutting-edge marketing initiatives that connect with the target audience across various platforms. Shagun emphasises the significance of striking a balance between data-driven strategic thinking and disruptive creative vision that leaves a lasting impression in the final output.

Prior to joining Viacom18, Shagun was the former Director of Marketing at Netflix India and led teams across brand, films and series marketing in addition to being on the country marketing leadership team. Shagun has also spent 16 years in creative leadership roles at DDB Mudra and TBWA\India. She has led some of India’s most impactful integrated campaigns that have delivered business results, driven consumer love and creator trust.

Shagun is a recipient of multiple global and local awards, for leading campaigns that have not only driven brand growth but have also made a positive impact on society, including the prestigious Cannes Lions, One Show, Clio, D&AD, Spikes Asia, Kyoorius, Effies, AdStars and WARC among others. She has served as jury member on many creative and marketing effectiveness awards committees. An avid photography enthusiast, when not obsessed with all things marketing, Shagun is busy planning her travel itinerary to offbeat destinations.

The Promax Awards celebrate the power of creativity in the realm of entertainment and content marketing. It’s a testament to the industry’s ability to captivate and engage audiences through innovative campaigns that leave a lasting impact. These awards recognize the brilliance that fuels the magic of storytelling