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Saugata Mukherjee

Head of Original Content
SonyLIV

Bio

Saugata Mukherjee is the Head of Original Content at SonyLIV. Prior to this Saugata led the development of Original Content at Hotstar and was instrumental in setting up the first content slate for Hotstar Specials. He has also worked for the Star TV network for several years leading channel programming teams before moving to Hotstar. Before joining the Star TV network, Saugata used to be the Publisher and Editor-in-Chief of Pan Macmillan India, one of India’s top publishing companies.

 

Webinar: The Disruption Opportunity
LIVE on 2 July, Thursday, 3:00PM (IST) / 5:30PM (GMT+8)

Led By: Rajiv Bakshi, CEO of Reliance Big Synergy
Joined By: Aparna Acharekar, Programming Head of ZEE5 India
Gourav Rakshit, COO of Viacom18 Digital Ventures

India is a very diverse country with not just distinct content preferences but also contrasted lifestyle, media consumption habits, and above all budgets and value propositions. It has been noted that the current, deeply unfortunate and unprecedented, crisis has led to visible and positive outcomes for the OTT Streaming platforms, while there continues to be a debate on what all will hold up and what will slip by when the markets return to normalcy. Data recorded in this period also seems to have limited ability to forecast growth for the future, while the data from the pre-covid period may not be of as much utility. Further, the response of the market and different stakeholders in this business has been contrasted, perhaps leading to new business models. And, in all this the state owned Doordarshan became the No.1 channel for some weeks, highlighting the market complexity. Therefore, while it looks all-positive for OTT industry, the job of the programming executives must have become ever more complicated. Learn all these through the session and get up-to-speed on how the finest platforms of the country realised, reacted and re-purposed their teams, budgets and strategies to manage this massive disruption and demonstrated their value.

 

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