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Richa Arora

Co-Founder of Metapixel Studios
Content Director of a@c films

Bio:

As Ex Group Head, On Air Promotions and Marketing, NDTV Network, Richa understands that “ you can’t sell anything if you can’t tell anything.” Richa has a wide repertoire of production and content experience that ranges from making award -winning environment films, traveling the world to produce and direct lifestyle shows and running the most successful promotions department for NDTV Network.  With more than 25 international awards that include New York Film Festival, World Media Festival, Promax Asia, Promax World, Goa Fest etc, Richa comes with a combination of solid production expertise and creativity.

Currently working as Co-Founder Metapixel Studios and Content Director a@c films, Richa was awarded the Top 10 Women Marketers Honour 2019 by CEO Insights.

 

Webinar: ReInventing News for Young India
LIVE on 6 Aug, Thursday, 3:00PM (IST) / 5:30PM (GMT+8)

Moderated By: Richa Arora, Co-Founder of Metapixel Studios & Content Director of a@c films
Joined By: Faye D’Souza, Senior Journalist
Ritu Kapur, Co-Founder & CEO, Quintillion Media

The rules of news consumption are not the same.  Driving the online appetite for news are India’s millennials -a mobile-savvy, young audience that are more serious than ever about disinformation, fake news and propaganda. As part of the Promax Asia Creative Playbook –– we welcome Faye D’Souza, independent journalist and Ritu Kapur, Co-Founder Quint to deep- dive into the innovations necessary  to keep India’s youth  engaged.  How are journalists overcoming challenges and creating compelling news stories as the COVID-19 crisis continues? As former TV Channel Executives, both Faye and Ritu take us through their gradual but definite shift to online news and what it takes to stay true to their journalism and still be successful at building a solid community online.

While Quint  has looked at story telling through a smooth blend of video, audio, graphics and text, offering a modern, sharp take on the world, Faye has built a stellar 500 K Instagram following by reinventing news through her very popular “News that Should be Headlines” and “Good News Tonight”-both targeting Young India.

The webinar will be moderated by Richa Arora, Co-Founder, Metapixel Studios and Ex-Group Head, Promotions and Marketing, NDTV Network.

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