Get In Touch
Rajiv Bakshi

Reliance Big Synergy


An alumnus of Harvard Business School, Rajiv Bakshi has two decades of multi-functional experience of working with global and Indian consumer product and services companies. He has deep understanding of Broadcast Media, OTT and Digital, Smartphone’s, Consumer Durables and Electronics industries.

As the CEO of Reliance Big Synergy, one of India’s oldest and most respected content development and production companies, with a legacy of 5,000 plus hours of path- breaking and high-impact content, he leads a team of creative visionaries with the mission to transform the company into a content powerhouse.

Earlier in his career, Rajiv turnaround Discovery Networks’ India & South Asia business. In the 13 years at Discovery, as Head of Products & Marketing, he is credited for building its 11-channel portfolio, 10-year leadership for Discovery Channel; pioneering lifestyle category with TLC; launching kids’ business – Discovery Kids and introducing HD experience to viewers in India. Prior to Reliance Entertainment, Rajiv was the CMO of a home-grown Indian disruptor in Smartphones and Consumer Durables where he envisioned the brand transformation and Go-To-Market strategy across product verticals – Mobile Phones, LED TVs, ACs, Washing Machines and Accessories.


Webinar: The Disruption Opportunity
LIVE on 2 July, Thursday, 3:00PM (IST) / 5:30PM (GMT+8)

Led By: Rajiv Bakshi, CEO of Reliance Big Synergy
Joined By: Aparna Acharekar, Programming Head of ZEE5 India
                      Gourav Rakshit, COO of Viacom18 Digital Ventures
                      Saugata Mukherjee, Head of Original Content of SonyLIV

India is a very diverse country with not just distinct content preferences but also contrasted lifestyle, media consumption habits, and above all budgets and value propositions. It has been noted that the current, deeply unfortunate and unprecedented, crisis has led to visible and positive outcomes for the OTT Streaming platforms, while there continues to be a debate on what all will hold up and what will slip by when the markets return to normalcy. Data recorded in this period also seems to have limited ability to forecast growth for the future, while the data from the pre-covid period may not be of as much utility. Further, the response of the market and different stakeholders in this business has been contrasted, perhaps leading to new business models. And, in all this the state owned Doordarshan became the No.1 channel for some weeks, highlighting the market complexity. Therefore, while it looks all-positive for OTT industry, the job of the programming executives must have become ever more complicated. Learn all these through the session and get up-to-speed on how the finest platforms of the country realised, reacted and re-purposed their teams, budgets and strategies to manage this massive disruption and demonstrated their value.