Rahul Mishra joined Shemaroo Entertainment in November 2017 and currently holds the position of Head, Marketing and Communications.
Over the course of three years, Rahul has played a key role in shaping Shemaroo’s brand’s identity by leveraging emerging trends, thus striking a chord with the audiences and seeing success amongst competition. He spearheaded Shemaroo’s ‘Brand Refresh’ that took place in 2018, wherein the company rebranded after 55 Years with new logo and tagline – India Khush Hua. He was also instrumental in Shemaroo expanding to newer business verticals such as in the OTT business with ShemarooMe and its entry into the Broadcast space with Shemaroo TV & Shemaroo MarathiBana.
He is a seasoned marketing professional and has a demonstrated history of helping brands excel in the Media & Entertainment sector. His areas of specialization includes Marketing Management, OTT Marketing, Digital Strategy, Content Creation, Market Research, and Partnerships. He recognizes the true call of customer satisfaction and impactful delivery, right at the core of his audience, gaining positive traction all along the way of success.
Prior to joining Shemaroo, Rahul was the Chief Revenue Officer at CinePlay, an innovation in cinema that presents timeless stories as a digitally-immersive experience. He has had a series of successful stints, leading Marketing for IndiaCast, a Viacom18 & TV18 venture and BBC Global News, where he was the Asia Pacific Marketing Manager.
Rahul has pursued his MBA in Marketing from International Management Institute, New Delhi. He has also completed a one year Post Graduate Programme in General Management & Leadership from INSEAD, at the France & Singapore Campus.
Virtual Panel Session: The World of OTT Marketing – Enabling the New Viewer Relationship
Led By Rahul Mishra
Joined by Abhishek Joshi and Avi Kumar
The popularity of OTT’s have created a huge window of opportunity to build large scale media brands and create a strong consumer affinity by offering content that is relevant, hyper personalized and engaging. While the details of the next normal are still unclear, its overall contours are coming into focus. As many of the longer-term changes are still being formed, OTT companies are looking to seize this opportunity and are investing heavily in marketing . As we step into a new decade, join us to explore an interesting segment by the marketing mavericks and their plans to steer the Indian OTT Marketing agenda.