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Prathyusha Agarwal

Chief Consumer Officer – Domestic Broadcast Business
Zee Entertainment Enterprises Ltd


Prathyusha Agarwal is the Chief Consumer Officer – Domestic Broadcast Business at Zee Entertainment Enterprises Limited (ZEEL) driving viewer led brand and business growth for the company. She has been a part of the ZEEL family since January 2017, and as CCO, she is responsible for building the Domestic Broadcast Business’ capability to anticipate, understand and meet the needs of its consumers and customers, creating repeatable, consumer led delivery models for the organization.

Prathyusha spearheads the business transformation initiatives and the brand growth mandate, which have resulted in increased network share for India’s leading media and entertainment powerhouse. Under her leadership, ZEE has received several accolades including being recognized as the only Indian Content brand to be felicitated at the prestigious World Branding forum (WBF), only M&E brand that features among the top 75 most valued brands of the country (BrandZ, WPP Kantar Brand Equity Report).

Prathyusha has over 17 years of professional experience across leading global and Indian MNCs across sectors as diverse as FMCG, Consulting, Insurance, and Media and Entertainment.


Virtual Session: Brand Building through Design – A Presentation by Prathyusha Agarwal

More details coming soon…

Virtual Session: Fireside Chat – with Prathyusha Agarwal & Sheetal Sudhir

More details coming soon…