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Nick McFarlane

Director of Design
Proximity New Zealand

Bio

Nick has two lives. One as Design Director for Raydar / Proximity New Zealand, where he builds brand identities for clients and brings them to life through ad campaigns and activations. The other is as a Graphic Agitator – where he burns the midnight oil on a range of projects that allow for a story to be told through any medium – be it a book, brand or bottle of rum! He’s exhibited art from the UK to L.A. to NZ, and designed The Prodigy’s No.1 selling album-cover artwork.

Session
Hunting the Killer Idea

Nick takes us on a rugged journey through the creative process, retracing his steps over a career that’s spanned making art, publishing books, designing for rockstars, putting on interactive exhibitions, and rallying an army of creatives from around the world to rise up against bland and boring. The highs, lows and lessons learnt the hard way, are woven together into an epic hunting yarn, that’ll shock and surprise at every twist along the way. 

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