GB Srithar is the Regional Director for India, Middle East & South Asia (IMESA) and is based in Mumbai.
He has worked for Singapore Tourism Board for more than 2 decades in various leadership positions. Having spent a decade in Human Resources functions, he had served as the Area Director for South India & Sri Lanka. Prior to his appointment as Regional Director, he headed the Brand Campaigns team at STB’s HQ Marketing Group.
In his current role, Srithar is responsible for STB’s regional marketing, tourism developmental and trade partnership work in India, South Asia & Middle East, including leisure marketing, MICE and cruise promotions. He works closely with travel trade and non-trade partners to promote the destination through creative and engaging projects.
Together with his STB team, Srithar’s strong belief in establishing people connections, working in partnership with the travel trade for mutually beneficial results and engaging consumers’ hearts and minds through innovative initiatives has helped position Singapore as the destination of choice for the IMESA travellers.
Srithar graduated from the National University of Singapore with Bachelor of Social Science (Hons.) degree.
Technology and content drives him.