Faye D’Souza is an award winning journalist, who has changed the way news is covered on Indian Television by focusing the audience’s attention on the issues that matter to the citizens rather than those that fuel the emotions of partisan debates. Faye’s calm, researched style of hosting news shows prioritises information over opinion.
Her focus on accountability of government, responsible taxation, safety of women and children, education, health and urban development has also resulted in several policy changes that have proven that a journalist can still bring about improvements in the status quo.
Faye is the journalist of the millennials – young, fresh and brutally honest.
Faye was the youngest woman journalist in India to have led a national news channel as its Executive Editor. Post her exit from television, Faye has begun her entrepreneurial journey and will soon launch her own digital news platform -targeted at the young, urban Indian audience.
Webinar: ReInventing News for Young India
LIVE on 6 Aug, Thursday, 3:00PM (IST) / 5:30PM (GMT+8)
Moderated By: Richa Arora, Co-Founder of Metapixel Studios & Content Director of a@c films
Joined By: Ritu Kapur, Co-Founder & CEO, Quintillion Media
The rules of news consumption are not the same. Driving the online appetite for news are India’s millennials -a mobile-savvy, young audience that are more serious than ever about disinformation, fake news and propaganda. As part of the Promax Asia Creative Playbook –– we welcome Faye D’Souza, independent journalist and Ritu Kapur, Co-Founder Quint to deep- dive into the innovations necessary to keep India’s youth engaged. How are journalists overcoming challenges and creating compelling news stories as the COVID-19 crisis continues? As former TV Channel Executives, both Faye and Ritu take us through their gradual but definite shift to online news and what it takes to stay true to their journalism and still be successful at building a solid community online.
While Quint has looked at story telling through a smooth blend of video, audio, graphics and text, offering a modern, sharp take on the world, Faye has built a stellar 500 K Instagram following by reinventing news through her very popular “News that Should be Headlines” and “Good News Tonight”-both targeting Young India.
The webinar will be moderated by Richa Arora, Co-Founder, Metapixel Studios and Ex-Group Head, Promotions and Marketing, NDTV Network.