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Eoin McLaughlin

Deputy Executive Creative Director
4creative at Channel 4

Bio

I work at 4creative, where I’m responsible for managing the creative department. 4creative is one of the best in-house agencies in the world, having won four D&AD black pencils, a BAFTA and stuff like that. We write and produce provocative and innovative work across all Channel 4 brands and services. It’s a pretty fun job.

Before Channel 4, I worked at Droga5 New York, during which time it was named Agency of the Year by Cannes Lions, Ad Age, Ad Week and Creativity.

I also write children’s books. My debut The Hug was named a ‘Book of the Year’ by The Guardian and has been translated into 19 languages. You can read more about that here. Wow. You got to the end.

Session
How to be Brave

Will you risk coming to hear Eoin talk about taking creative risks? Sounds risky.

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