Charlie has overall creative responsibility at Red Bee. He has over 20 years of experience leading complex network rebrands and creative campaigns for clients all across the world, including NBCUniversal, Dreamworks, France Télévisions, RTE, Hallmark, Netflix, and Discovery Networks.
Charlie’s many creative awards include Promax, Creative Circle, BTAA, D&AD awards and a BAFTA nomination. A former chair of Promax UK, he has lectured widely including for TedxTalks, the BFI and D&AD. He co-authored the TV Brand Builders, the definitive guide to global best practice in television design and regularly leads conference sessions on the topics of branding, design and creative communications.
Virtual Session: The Future of TV Branding
Four years on from a provocative call to the industry to change up their channel branding and marketing to reflect a modern media world, Charlie Mawer returns with a new rallying cry for TV branding – and TV brands – in an online TV universe.
The session will cover broadcast brands and what they need to do to keep relevant in a streaming-first future, as well as look to the OTT heavy-hitters to see what they are failing to learn despite 50 years of lessons in entertainment navigation. If you’re interested in finding out about best practice branding for 2020 and beyond, this session is for you.