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Avi Kumar

Head of Supply and Brand Marketing
ZEE5

Bio:

Avi Kumar is a passionate marketing leader specializing in converting data to consumer insights to market strategy for growth.

He has been recognized as Top40 CMOs, Marketing professional of the Year by ACEF South Asia and won several awards for campaigns at the New York Festivals, Emvies, DMAi, ET-brand excellence, IRF and Golden Mikes. A master of content marketing through storytelling he has built large brands in media and FMCG category.

He is currently the Head of Supply and Brand at ZEE5 and has played a significant role in establishing ZEE5 as the most desired Con-Tech brand with more than 80mn Monthly Active Users.

His personal mantra is to positively influence and enrich the everyday lives of consumers.

Virtual Panel Session: The World of OTT Marketing – Enabling the New Viewer Relationship
Led By Rahul Mishra
Joined by Abhishek Joshi and Divya Dixit

The popularity of OTT’s have created a huge window of opportunity to build large scale media brands and create a strong consumer affinity by offering content that is relevant, hyper personalized and engaging. While the details of the next normal are still unclear, its overall contours are coming into focus. As many of the longer-term changes are still being formed, OTT companies are looking to seize this opportunity and are investing heavily in marketing . As we step into a new decade, join us to explore an interesting segment by the marketing mavericks and their plans to steer the Indian OTT Marketing agenda.

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