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Aparna Acharekar

Programming Head
ZEE India

Bio

A Content aficionado, Aparna Acharekar is the Programming Head at ZEE5. In her current role she is leading the content team for the platform and have been associated with Zee group since 2006.

With an overall experience as a content professional for about 2 decades which includes areas like OTT, web, applications and print media, Ms. Aparna has been a part of the core team driving Zee’s digital businesses worldwide since 2008 and the team that introduced content monetization through YouTube and Self-Operated Digital platforms in the Indian Broadcast space. After completing her post-graduation in media and communications from Shreemati Nathibai Damodar Thackersey Women’s University Ms. Acharekar joined Times Group and contributed editorial expertise.

Aparna holds certifications from YouTube for audience growth & development and digital rights management. She is also a certified mentor from Harvard. To explore new areas and add skills in her portfolio she has recently completed PGDM in E- Business from Welingkar Institute of Management. 

She is an avid mentor to students of bachelors, PG of Journalism (Print and Digital) and media management.

 

Webinar: The Disruption Opportunity
LIVE on 2 July, Thursday, 3:00PM (IST) / 5:30PM (GMT+8)

Led By: Rajiv Bakshi, CEO of Reliance Big Synergy
Joined By: Gourav Rakshit, COO of Viacom18 Digital Ventures
Saugata Mukherjee, Head of Original Content of SonyLIV

India is a very diverse country with not just distinct content preferences but also contrasted lifestyle, media consumption habits, and above all budgets and value propositions. It has been noted that the current, deeply unfortunate and unprecedented, crisis has led to visible and positive outcomes for the OTT Streaming platforms, while there continues to be a debate on what all will hold up and what will slip by when the markets return to normalcy. Data recorded in this period also seems to have limited ability to forecast growth for the future, while the data from the pre-covid period may not be of as much utility. Further, the response of the market and different stakeholders in this business has been contrasted, perhaps leading to new business models. And, in all this the state owned Doordarshan became the No.1 channel for some weeks, highlighting the market complexity. Therefore, while it looks all-positive for OTT industry, the job of the programming executives must have become ever more complicated. Learn all these through the session and get up-to-speed on how the finest platforms of the country realised, reacted and re-purposed their teams, budgets and strategies to manage this massive disruption and demonstrated their value.

 

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