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Abhishek Joshi

Head of Marketing and Business Partnerships
MX Player

Bio:

A marketing dynamo with an experience of over 18 years in business development, marketing and content partnerships – Abhishek has worked with some of the best media conglomerates of the country. He started his career with the ABP Group in 2001 and has since worked with Reliance Big Pictures, Sony Entertainment Network, Zenga Media and Sony Pictures Network India.

He has risen to the very top of marketing in the media – entertainment industry and over the course of his career, he has conceptualised and executed some of the biggest and most successful media brand campaigns, driven digital performance and has also run a successful start-up.

Abhishek holds a track record in strategy, business planning and execution expertise spanning television networks, internet video, content distribution, Ad Agencies and brand licensing & marketing.

Currently as the Head of Marketing & Business Partnerships at MX Player, he has the mandate to build the latest entrant into the OTT space as a brand to reckon with.

Abhishek is known to be a history buff and confesses to being a sports junkie; he has played under 19’s cricket for his home state Odisha and is a long distance runner.

 

Virtual Panel Session: The world of OTT Marketing – Enabling the New Viewer Relationship
Led By Rahul Mishra
Joined by Avi Kumar

The popularity of OTT’s have created a huge window of opportunity to build large scale media brands and create a strong consumer affinity by offering content that is relevant, hyper personalized and engaging. While the details of the next normal are still unclear, its overall contours are coming into focus. As many of the longer-term changes are still being formed, OTT companies are looking to seize this opportunity and are investing heavily in marketing . As we step into a new decade, join us to explore an interesting segment by the marketing mavericks and their plans to steer the Indian OTT Marketing agenda.

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