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Speakers

Vikki Stephenson
Senior Creative

Vikki Stephenson is a Senior Creative, Consultant and Speaker with 20 years experience making award-winning campaigns for the BBC’s highest profile brands: Planet Earth II, Dracula, Panorama, CBeebies. Her work has been recognised internationally, winning 35+ industry awards – most since becoming a mum and working part-time.

From raising awareness of important topics like 9/11, the Rwandan Genocide and Disability to nurturing children’s creative potential, Vikki is happiest when storytelling meets purpose. She instigated the BBC’s ‘Stay at Home’ response to Covid lockdown, using comedy to convey a serious message.

She’s interviewed Sir David Attenborough and Hans Zimmer, collaborated with Sigur Ros and her Global ‘Top of the Hour’ for BBC News 24 was the most broadcast sequence on British TV in 2005.

A veteran of fighting a good concept’s corner, Vikki is also a champion. She passionately believes in empowering others, from mentoring developing talent to providing creative guidance to under-represented teens for the Ideas Foundation. She is a Promax Judge, Ambassador for Every Child Needs A Mentor and a vocal advocate for working mums in the industry.

Session – Inspiration, Innovation & Things I Learnt the Hard Way

“Everyone has creative potential, even if it’s not in your job title.” After more than 20 years learning her craft the hard way, Vikki takes us through her career from production assistant to multi-award winning Senior Creative entrusted with the BBC’s biggest brands. She’ll take us through the tips and tricks of creating great promos and the back stories behind award-winning campaigns like Dracula and Planet Earth II. Ending with her ‘Ten Tenets of Creativity,’ Vikki’s talk will empower, inspire and galvanise you to take more risks, celebrate your achievements and enjoy the ride along the way.


Apurva Purohit
Aazol ventures (Mumbai) Private Limited

Apurva Purohit is an Indian Businesswoman with over three decades of experience in the corporate world where she formed significant partnerships with private equity firms and  promoters to build and scale up a diverse set of businesses – from early stage fledgling businesses, to setting up new ventures and to supervising turnarounds in mature and declining organizations.

In her last tenure at Jagran Prakashan Ltd, a multi-media conglomerate, Apurva pivoted the group from a deep-rooted reliance on its traditional print businesses to a focus on new age emerging businesses. The strategies adopted under her tutelage and her emphasis on excellence in implementation increased both the scale and the profitability of these businesses manifold.

She is also the author of the two national bestselling books “Lady, You’re not a Man” – the Adventures of a Woman at Work and Lady, You’re the Boss! Through her books Apurva aims to empower women and encourage them to achieve their full potential.

Over the years, Apurva has won multiple business awards and has been named as one of the Most Powerful Women in Business as per the India Today Group (2016, 2018, 2019) and Fortune India (2018, 2019,2020). She was amongst LinkedIn’s Top Voices and YourStory’s Top 10 digital Influencers of 2020. Apurva holds a Bachelor’s degree in Science (Physics) and completed her PGDM from IIM- Bangalore. She was a state-level hockey player and played for Tamil Nadu State and Tamil Nadu University.

Session – Women Changemakers

There have been several women in the recent past working tirelessly to constantly support women, proving their mettle and taking on challenging roles while demonstrating the spirit of sisterhood based on common interests, and also of women supporting women. 
Meet Apurva Purohit and Tanvi Shukla!
Their journey is not only fascinating but also about inspiring people. Come watch them live with their infectious energy and spirited interactions as they share their stories and anecdotes by following their passion in work and life.

Eoin McLaughlin
4creative at Channel 4

I work at 4creative, where I’m responsible for managing the creative department. 4creative is one of the best in-house agencies in the world, having won four D&AD black pencils, a BAFTA and stuff like that. We write and produce provocative and innovative work across all Channel 4 brands and services. It’s a pretty fun job.

Before Channel 4, I worked at Droga5 New York, during which time it was named Agency of the Year by Cannes Lions, Ad Age, Ad Week and Creativity.

I also write children’s books. My debut The Hug was named a ‘Book of the Year’ by The Guardian and has been translated into 19 languages. You can read more about that here. Wow. You got to the end.

Session – How to be Brave

Will you risk coming to hear Eoin talk about taking creative risks? Sounds risky.


Nick McFarlane
Raydar / Proximity New Zealand

Nick has two lives. One as Design Director for Raydar / Proximity New Zealand, where he builds brand identities for clients and brings them to life through ad campaigns and activations. The other is as a Graphic Agitator – where he burns the midnight oil on a range of projects that allow for a story to be told through any medium – be it a book, brand or bottle of rum! He’s exhibited art from the UK to L.A. to NZ, and designed The Prodigy’s No.1 selling album-cover artwork.

Session – Hunting the Killer Idea

Nick takes us on a rugged journey through the creative process, retracing his steps over a career that’s spanned making art, publishing books, designing for rockstars, putting on interactive exhibitions, and rallying an army of creatives from around the world to rise up against bland and boring. The highs, lows and lessons learnt the hard way, are woven together into an epic hunting yarn, that’ll shock and surprise at every twist along the way.


Kellie Brown
Belkin International

Kellie has worked in social and digital media and creative content production locally and abroad for over 10 years spending six as Foxtel’s self-proclaimed Social Media Kween!

Kellie spearheaded digital and social content production across the Foxtel platform, launching some of the biggest TV shows in the world into the Australian market including Game of Thrones, Big Little Lies and The Walking Dead as well as producing bespoke content for Foxtel’s award-winning local productions such as Wentworth, Picnic At Hanging Rock, Lambs of God, A Place To Call Home, Ron Iddles: The Good Cop, The Kettering Incident and Secret City across the digital and social landscape earning numerous industry awards, multiple Gold Promax Awards and even bagging a Cannes Lion for Outstanding Innovation.

Post Foxtel, Kellie headed to Fremantle Media in a Creative Content Production role tasked with bringing a ‘new-vibe’ to one of Australia’s most iconic tv series, Neighbours and took on a Series Producer role at The Voice Australia managing the digital and social story for Season 9. In September last year, she launched her own Creative Content Production House, Storykeller Productions.

Love it or be slightly disturbed by it, Kellie is #EXTRA in every sense of the word – but as a born storyteller this is what gives her an edge in being able to connect audiences with content in a meaningful way.

Session – Creative Content Production: Storytelling that sticks!

Take your creative content somewhere you’ve never taken it before through the art of strategic storytelling. 

  • Why social + digital content is where it’s at.
  • Promo Producing v Creative Content Producing – there’s no more us + them! 
  • Purpose-fit content – why where your content lives should determine your approach to the creative. 
  • Storytelling unpacked – how to hook your audience + break through the clutter 
  • Understanding your audience – who they are, where + how they like to consume content.

Anna Godunova
TNT4 / Match Premier

Anna Godunova has over 13 years of TV marketing experience. As a member of on-air promo teams of a number of Russia’s leading TV channels, she has worked her way up from a copywriter to the department head. Anna is currently the On-Air Promo Director of TNT4 entertainment TV channel, which has received a number of international awards in marketing. Her team can boast about 80 Promax, Golden Trailer and Clio Entertainment awards – more than any other creative TV team in Russia. For the last 5 years, they’ve been trying to prove to the whole world that creative and unorthodox on-air promotion is not only something which is reserved exclusively for the critics and promo contests, but also an effective tool of impacting the viewer’s choice.

Session – Big Phenomenal of a Small Channel

Remember the promo from Russia that swept up multiple Promax Awards from last year? Yes, the one with snippets from different movies that run seamlessly from left to right, up-and-down and no music, only with the sound from the clips.

Join Anna Godunova, Head of On-Air Promotion and Creative Director of the team that created the multiple award-winning promo as she shares their journey that led them here today.  

If you have any question that you like to ask Anna, send them to admin@promaxasia.tv.


Mr. Rahul Mishra
Head of Marketing, Shemaroo Entertainment Ltd.

Mr. Rahul Mishra joined Shemaroo Entertainment in November 2017 and currently holds the position of Head, Marketing and Communications. Over the course of almost four years, he has spearheaded the brand’s growth trajectory and initiatives.

He is a seasoned marketing professional, with over 15 years of experience and has a demonstrated history of helping brands excel in the Media & Entertainment sector. His areas of specialization includes Marketing Management, OTT Marketing, Digital Strategy, Content Creation, Market Research, and Partnerships. He recognizes the true call of customer satisfaction and impactful delivery, right at the core of his audience, gaining positive traction all along the way of success.

Prior to joining Shemaroo, Rahul was the Chief Revenue Officer at CinePlay, an innovation in cinema that presents timeless stories as a digitally-immersive experience. He has had a series of successful stints, leading Marketing for IndiaCast, a Viacom18 & TV18 venture and BBC Global News, where he was the Asia Pacific Marketing Manager for 8 years.

Rahul has pursued his MBA in Marketing from International Management Institute, New Delhi.  He has also completed a one year Post Graduate Programme in General Management & Leadership from INSEAD, at the France & Singapore Campus.

 

Session – Main Stage: Killer Campaigns
Presented by Amazon Prime India & Singapore Tourism Board

Find out exactly how ‘CAMPAIGNS’ become the’ talk of the town!’
Your chance to hear from the innovators who have spearheaded these killer campaigns includes Tamagna Ghosh of Amazon Prime Video India (“Sherni – the movie an Amazon Original) and GB Srithar of Singapore Tourism Board (“Chhota Bheem – Adventures in Singapore”) as they share what goes into strategising and executing campaigns that rise above the rest and create a powerful impact.

 


Rob Middleton
Astro

In the world of promotions and marketing, Rob’s been pretending he knows what he’s talking about for something like three decades now. Holy crap that’s a long time to get away it. But, it’s now one of those things that has gone on for so long, everyone’s afraid to just question why. So just humour him and nod your head once in a while if he corners you in a bar. He’s mostly harmless. He’ll probably just tell you he’s trained more Rocket Award winners than you can count on two hands and that the teams he’s proudly created all across Asia consistently break new ground in this industry each and every day. Oh, and he’ll probably also go on about how his proud he is of his present team in Malaysia. And then he’ll leave you alone.

Session – World Gold

Here’s a showcase of the best of the best of the, you know. But while we’re going to show you tons of spots to get your brain asking yourself questions like ‘who has that budget?’, ‘must be nice to have a boss that lets you do stuff like that’ and ‘what? how long did they have to make that?’…we’re also going to break them down a little bit and see what little bit extra the winners had to take home the shiny stuff. You’ll get some insight into what’s driving promos in different parts of the planet, and what they’re doing to keep their viewers on their platforms…all while raising the bar. And maybe, just maybe, you’ll have some extra ammo to get your bosses to loosen the leash a little bit.


GB Srithar
Regional Director – India, Middle East & South Asia
Singapore Tourism Board

 GB Srithar is the Regional Director for India, Middle East & South Asia (IMESA) and is based in Mumbai. 

He has worked for Singapore Tourism Board for more than 2 decades in various leadership positions. Having spent a decade in Human Resources functions, he had served as the Area Director for South India & Sri Lanka. Prior to his appointment as Regional Director, he headed the Brand Campaigns team at STB’s HQ Marketing Group. 

In his current role, Srithar is responsible for STB’s regional marketing, tourism developmental and trade partnership work in India, South Asia & Middle East, including leisure marketing, MICE and cruise promotions. He works closely with travel trade and non-trade partners to promote the destination through creative and engaging projects. 

Together with his STB team, Srithar’s strong belief in establishing people connections, working in partnership with the travel trade for mutually beneficial results and engaging consumers’ hearts and minds through innovative initiatives has helped position Singapore as the destination of choice for the IMESA travellers. 

Srithar graduated from the National University of Singapore with Bachelor of Social Science (Hons.) degree. 

 

Session – Main Stage: Killer Campaigns
Presented by Amazon Prime India & Singapore Tourism Board

Find out exactly how ‘CAMPAIGNS’ become the’ talk of the town!’
Your chance to hear from the innovators who have spearheaded these killer campaigns includes Tamagna Ghosh of Amazon Prime Video India (“Sherni – the movie an Amazon Original) and GB Srithar of Singapore Tourism Board (“Chhota Bheem – Adventures in Singapore”) as they share what goes into strategising and executing campaigns that rise above the rest and create a powerful impact.

Tamagna Ghosh
Head Creative Marketing
Amazon Prime Video India

Tamagna Ghosh is currently the Head- Creative Marketing for Series, Films, Music and Product creative , Prime Video India. With 16+ years of experience , he is presently a part of the leadership team that launched and continues to grow Prime Video in India. He strives everyday to make this as the most loved streaming service here. He has a strong focus on growth marketing that keeps brand perception, community and fan building at the core. He takes pride having built top award winning campaigns of the most loved IPs like Mirzapur, Paatal lok, The Family Man, Made in Heaven, Four more shots please from ground up. He has also been a part of the leadership team that launched Amazon’s first mobile only plan- prime video mobile edition, a program built to expand into the tier2 cities of India.

As the Head- creative marketing , Tamagna is responsible for launching global Amazon Prime video marketing campaigns, leading original music creation and distribution strategies, content creation to fuel fandom – all towards growing subscriber base, building community and defining communication and vision for the brand and its content.

From mechanical engineering from IIT, to MBA from MDI Gurgaon and finally to leading one of the creative powerhouses of the country, he has chosen some unique paths.  Technology and content drives him.

 

Session – Main Stage: Killer Campaigns
Presented by Amazon Prime India & Singapore Tourism Board

Find out exactly how ‘CAMPAIGNS’ become the’ talk of the town!’
Your chance to hear from the innovators who have spearheaded these killer campaigns includes Tamagna Ghosh of Amazon Prime Video India (“Sherni – the movie an Amazon Original) and GB Srithar of Singapore Tourism Board (“Chhota Bheem – Adventures in Singapore”) as they share what goes into strategising and executing campaigns that rise above the rest and create a powerful impact.

 


Tanvi Shukla
News Editor / Mirror Now

Tanvi Shukla is the News Editor at India’s leading English news channel, MIRROR NOW.

With over 12 years of journalistic experience, Tanvi is a young, progressive and fiery voice that leads new age TV journalism. As the News Editor of MIRROR NOW, Tanvi hosts the channel’s flagship prime-time show, The Urban Debate that focuses on prominent issues prevalent in the society, making authorities accountable, campaigning against injustice in the society, spreading awareness on crucial issues and initiating dialogue on subjects considered taboo. 

Committed to MIRROR NOW’s tenet of putting people first, Tanvi has created a strong resonance with the viewers and has always championed stories of immediate interest. From leading a series on crumbling infrastructure, to decoding Students protests and crucial legal verdicts, campaigning for transparent political funding campaign and highlighting the growing concerns of an economic slowdown, Tanvi ensures that a wide range of people issues remain in focus on prime time. 

Assertive and strong-willed by nature, Tanvi’s zeal for bringing about a change in the society is mirrored in her thought provoking debates that she hosts for the channel.

A versatile journalist with a proven track record in news reportage, Tanvi prior to her current role worked at TIMES NOW, where she anchored India’s most watched news show, ‘The Newshour’ and has  been associated with DNA Money, CNBC TV18, BTVi (formerly known as Bloomberg TV India). Her rich experience in covering economy & business, including investigative reporting- adds a unique facet to her profile.

Session – Women Changemakers

There have been several women in the recent past working tirelessly to constantly support women, proving their mettle and taking on challenging roles while demonstrating the spirit of sisterhood based on common interests, and also of women supporting women. 
Meet Apurva Purohit and Tanvi Shukla!
Their journey is not only fascinating but also about inspiring people. Come watch them live with their infectious energy and spirited interactions as they share their stories and anecdotes by following their passion in work and life.

Anshul Ailawadi
Business Head – Youth, Music and English Entertainment
Viacom18

Anshul Ailawadi is the youngest member of Viacom18’s leadership team. He is responsible for the company’s brands in the Youth, Music and English Entertainment genres. These include MTV, MTV Beats, Comedy Central, Vh1 & Colors Infinity. Prior to his current role, Anshul served as the strategy and project lead in the Group CEO’s office at Viacom18. During this stint he drove the company’s change management programme, leveraged synergies across different teams and worked on several network-level partnerships. In the past he has worked with the Tata Strategic Management Group, CNBC TV18 and co-founded an e-learning startup. Anshul studied public policy at Columbia University, New York and at the National University of Singapore. He is passionate about international affairs, motorcycling (courtesy MTV Roadies, Stuntmania) and Urdu literature.

Session – Fireside Chat with Mihir Shah and Anshul Ailawadi:
Acing Perception Challenges With Creative Solutions

The media & entertainment sector has undergone rapid digitisation since the pandemic. However,  the youth entertainment genre was already competing against OTTs and UGC platforms for share of time spent and engagement, even before the pandemic made the world virtual. In this session, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18 and Mihir Shah – Vice President, Media Partners Asia will discuss the pivot that channels like MTV have undertaken to stay relevant in the lives of the digital native GenZ.


Mihir Shah
Vice President
Media Partners Asia

With more than 15 years of experience of evaluating trends in India’s media, telecommunications and entertainment industries, Mihir leads Media Partners Asia’s (MPA) Mumbai-based team in research and consulting. At Media Partners Asia (MPA), Mihir has undertaken responsibilities on – strategic consulting, business and financial data analysis, modeling and forecasting, company valuations, asset appraisals, due diligence and creating research reports covering various segments of video and digital industries in India.

Mihir has been a key contributor to engagements with strategic media groups as also financial institutions in US, UK, Korea, Japan, Southeast Asia and India. He has worked closely with Comcast, CJ, Sumitomo, Scripps, Saban, Sky and Liberty Global to develop, detail and present market entry strategies for India.

He has worked in close partnership with Disney, Tata Sky, Videocon, Hathway, Network 18, IBF, TRAI, Zee Entertainment, Discovery and Time Warner for operational and strategic projects. Awarded as one of Asia’s Best Analyst by The Wall Street Journal Survey 2010. Widely quoted in India trade media and press; has spoken at various summits including Google Video OTT, APOS tech, Asia Video Industry Association, CASBAA India, APSCC Satellite Conference, Morgan Stanley Annual India Summit, Kotak Institutional Equities Conference, amongst others. Mihir has graduate and post-graduate degrees including B.Com (University of Mumbai, India) and MBA in Finance from Welingkar Institute of Management (Mumbai).

Session – Fireside Chat with Mihir Shah and Anshul Ailawadi:
Acing Perception Challenges With Creative Solutions

The media & entertainment sector has undergone rapid digitisation since the pandemic. However,  the youth entertainment genre was already competing against OTTs and UGC platforms for share of time spent and engagement, even before the pandemic made the world virtual. In this session, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18 and Mihir Shah – Vice President, Media Partners Asia will discuss the pivot that channels like MTV have undertaken to stay relevant in the lives of the digital native GenZ.


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