SENIOR LEADERSHIP LUNCHEON
Get up close and personal with both international and local luminaries, sharing knowledge and valuable experiences. This newly introduced exclusive event, which is open only to top executives, is certain to ignite conversation and the exchange of ideas among the leaders.
Date: Thurs, 24 Aug 2023
Venue: The Club Mumbai
Shingy
Digital Prophet
“Artist, globe trotting speaker and market seeker, he is a storyteller who identifies emerging trends, and inspires clients to think differently.” – Forbes
David Shing (known as “Shingy”) is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur. Known for his performative persona and his bold and polarizing moniker, the digital prophet, Shingy is a multidimensional creative who specializes in advising clients about inventive and effective approaches to optimizing brand value within the digital landscape. He is passionate about educating big brands about the unique opportunities afforded by emerging digital, social and mobile technologies.
Shing has spent most of his adult life in the digital world working for both large and small creative companies globally, while also co-authoring several technology related patents. He previously served as Verizon Media’s digital prophet and prior to that, AOL’s European head of media and marketing responsible for 11 countries.
Harsh Realities of the Future Workforce
What does it take for an organization to build for the sustainable future powered by human resources? The harsh reality is that many companies miss the mark in providing purpose and meaning in their employees to keep them committed and motivated. In a post-pandemic world, leaders must create cultures where all colleagues feel they are making an impact. But to understand this, we need a wider view of the world, particularly the digitally connected one. Get enlightened by a meaningful and insightful look at digital trends, how they are affecting our behavior and what’s next on the digital journey roadmap that will turn the Great Attrition into the Great Attraction.
Lee Hunt
Strategist & Industry Thought Leader
Lee Hunt is a New York-based strategist and industry thought leader for media companies around the world. His success in launching and positioning entertainment brands, in addition to his ground-breaking work in audience management, have set many of the standards for our industry.
Lee is also editor-in-chief of CMOintelligence, the syndicated service that tracks and analyzes the on-air marketing of more than 125 linear & streaming services.
The Great Streaming Pivot
When Disney+ launched in 2019 in to take on Netflix, content spending skyrocketed as HBO Max, Discovery+, Peacock, and Paramount+ soon joined the streaming party. But on April 20, 2022, Netflix shocked Wall Street by missing its original subscriber estimates by 108%. That triggered the beginning of The Great Pivot. Today, we’ll look how the fallout from endless content spending and chasing subscribers reshaped the industry, and what we can expect going forward.
Prasoon Pandey
Director, Corcoise Films
“The Promax Awards are enriching because exchanging ideas multiplies them, and that is how culture is nourished.” – Prasoon Pandey
Prasoon’s first film ever as a Director went on to win the Best Debut Director, Best Director, Best Script, Best Cinematography, Best Sound Design and The Best Film at the Indian Academy of Advertising film Art Awards. What followed thereafter has been a most prolific career in film-making and perhaps an even more stunning collection of awards: Multiple Cannes Lion Awards, Clios Awards, New York festivals, Asia Pacific Adfest Awards and tons of Abby Awards including the award for ‘The Best Indian Commercial of the Century’, to name just a few. The Gunn report ranked him among the Top 25 advertising film directors in the world.
Through his work over the last 25 years, Prasoon has introduced a new grammar to film – making in India: one that is unabashedly Indian and proud of its roots. His work has fed off the creativity that pervades the Indian streets.
In recognition of the unparalleled body of work done along with his brother Piyush Pandey, The Cannes Lions International Festival of Creativity honored them both with The Lion of St Mark, as a lifetime achievement award in 2018. They are the first Asians and only the seventh in the world to receive it.
Shagun Seda
Head of Brand & Creative Marketing, Viacom18
Shagun Seda is a highly successful marketer with considerable experience in creating, establishing, and expanding international brands and companies. She brings 19 years of extensive industry experience working across diverse sectors and roles, including media and entertainment, consumer technology, FMCG, automotive, personal care, food and beverage, fashion & lifestyle, and financial services. She has consistently shown her ability to lead effective campaigns and deliver exceptional business results.
At Viacom18, she serves as the Head of Brand & Creative Marketing – Digital and plays a pivotal role in developing the network’s digital first strategy and spearheading creative projects. She leverages her extensive knowledge and skill to create cutting-edge marketing initiatives that connect with the target audience across various platforms. Shagun emphasises the significance of striking a balance between data-driven strategic thinking and disruptive creative vision that leaves a lasting impression in the final output.
Prior to joining Viacom18, Shagun was the former Director of Marketing at Netflix India and led teams across brand, films and series marketing in addition to being on the country marketing leadership team. Shagun has also spent 16 years in creative leadership roles at DDB Mudra and TBWA\India. She has led some of India’s most impactful integrated campaigns that have delivered business results, driven consumer love and creator trust.
Shagun is a recipient of multiple global and local awards, for leading campaigns that have not only driven brand growth but have also made a positive impact on society, including the prestigious Cannes Lions, One Show, Clio, D&AD, Spikes Asia, Kyoorius, Effies, AdStars and WARC among others. She has served as jury member on many creative and marketing effectiveness awards committees. An avid photography enthusiast, when not obsessed with all things marketing, Shagun is busy planning her travel itinerary to offbeat destinations.
Fireside Chat
They both came from advertising, and they both won multiple awards in their long and successful careers. Now he is a global force in Indian filmmaking, and she was the former marketing director at Netflix India and the current head of brand & creative marketing at Viacom18. Join industry icons Prasoon Pandey and Shagun Seda for a thought-provoking discussion on the challenges and opportunities in content creation in India. How can India leverage its surging popularity on the global stage and the emergence of AI technology? What are the possibilities that lie ahead for India’s next big leap?
For more information about the sessions, please download PDF.
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