Topic: A Marketing Health Check: Future Proof Your Audiences & Revenues
Description:
This free interactive webinar, from JWM, will help you to assess the health of your promotional strategy and its current ability to fulfil your business and marketing goals, not only for 2020 but to ensure you are also focusing on future success.
This webinar will introduce a series of simple, but powerful exercises that help you to get a clear picture of your current strengths and gaps in your TV marketing strategy, whether linear, VOD or both. We will help you identify what you need to adjust in your promotional strategy to super serve your audiences & help to drive revenues in both the short & long term.
The ultimate aim of this webinar is to provide a framework that enables you to clearly identify how you may want to evolve your promotional strategy to ensure your future proof your audiences & revenues in a disruptive landscape.
WHO is this aimed at:
Senior stakeholders and decision makers in the promotional process, particularly those that are deciding what is promoted.
Most likely to be Heads of Marketing, On Air & Promotion.
May also be useful to Heads of Creative & Programming in some organisations where these teams are more active in content marketing.
Speakers:
Alan James
Co-Founder/ Director
James & Wilkinson Media
Jo Wilkinson
Co-Founder/ Director
James & Wilkinson Media
Joe Goddard
Director, Asia Pacific
James & Wilkinson Media
Time: July 9, 2020, 2:30PM (IST) / 5:00PM (GMT+8)
Topic: The Disruption Opportunity
Description: India is a very diverse country with not just distinct content preferences but also contrasted lifestyle, media consumption habits, and above all budgets and value propositions. It has been noted that the current, deeply unfortunate and unprecedented, crisis has led to visible and positive outcomes for the OTT Streaming platforms, while there continues to be a debate on what all will hold up and what will slip by when the markets return to normalcy. Data recorded in this period also seems to have limited ability to forecast growth for the future, while the data from the pre-covid period may not be of as much utility. Further, the response of the market and different stakeholders in this business has been contrasted, perhaps leading to new business models. And, in all this the state owned Doordarshan became the No.1 channel for some weeks, highlighting the market complexity. Therefore, while it looks all-positive for OTT industry, the job of the programming executives must have become ever more complicated. Learn all these through the session and get up-to-speed on how the finest platforms of the country realised, reacted and re-purposed their teams, budgets and strategies to manage this massive disruption and demonstrated their value.
Speakers:
Rajiv Bakshi (Moderator)
CEO, Reliance Big Synergy
Aparna Acharekar
Programming Head, ZEE5 India
Gourav Rakshit
COO, Viacom18 Digital Ventures
Saugata Mukherjee
Head of Original Content, SonyLIV.
Time: July 2, 2020, 3:00PM (IST) / 5:30PM (GMT+8)
Topic: The Art & Science of Human-Centric Storytelling
Description: The long period of self-isolation and social distancing brought on by the pandemic has made us acutely aware of our innate desire and need for rich human-to-human connections. Join Senior Editor Ananya Dasgupta and her guests from some of the biggest media & creative brands as they take a look at innovations that facilitate a more human-centric approach to storytelling.
Speakers:
Ananya Dasgupta (Host)
News Editor & Content Specialist
Megha Tata
Managing Director – South Asia, Discovery
John Malone
Global Creative Director & Director at CNN Create
Time: June 18, 2020, 3:00PM (IST) / 5:30PM (GMT+8)
Topic: The Future of Creativity… In Augmented Reality
Description: Creativity is more important than ever before, but it’s not easy to be creative under the physical confines we currently face. Augmented Reality allows us to connect with people, increase engagement and enhance human emotion now more than ever. Showcasing impressive examples and case studies, this session demonstrates how augmented reality alters human behaviour and will shape the future of creativity as never seen before.
Speaker:
Emile Rademeyer
Executive Director, Creative Strategy & Innovation
VANDAL
Emile creates innovative moving image, sound, art, immersive and augmented reality experiences for public, commercial, advertising and entertainment platforms at VANDAL in Sydney, Australia. VANDAL combines physical and digital worlds to bridge the gap between art, advertising, digital media, content and culture. Emile’s recognised talent earns international respect and he’s regarded as one of Australia’s most prolific new media, creative trailblazers.
Time: June 11, 2020, 3:00PM (IST) / 5:30PM (GMT+8)
Topic: Covid & Creativity
Description: In this exclusive round-table webinar, Promax industry leaders discuss how Covid is affecting them, their teams and their creativity. Well, hear what they are doing to stay creative in these unprecedented times.
Speakers:
Tim Hughes (Host)
Founder, The Brief Doctor
Craig Black
Designer, Lettering Artist, Typographer
Dan Aldridge
Senior Creative Director, Warner Media
Joe Goddard
Director Asia Pacific, James & Wilkinson Media
Lisa Frederickson
Creative Director
Pauline Russell
Creative Director, The Brief Doctor
Time: June 4, 2020, 3:00PM IST
Topic: Marketing in the Age of Covid
Description: In this unprecedented time of global pandemic how do you sell without seeming insensitive? Join The Brief Doctor’s Tim Hughes for a short journey of empathetic communications. Learn how a softer approach to messaging can reap rewards, and how starting a conversation with your audience can build fans and advocates.
Speaker:
Tim Hughes
Founder, The Brief Doctor
Tim Hughes a global expert in creative brand strategy and founder of The Brief Doctor. His background is in TV promotions, branding and marketing. He is a lifetime achievement award–winner, and former chair of Promax UK.
Time: May 28, 2020, 3:00PM IST
