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Panel Session

The World of OTT Marketing – Enabling the New Viewer Relationship

Led By Rahul Mishra
Joined by Abhishek Joshi, Avi Kumar and Divya Dixit

The popularity of OTT’s have created a huge window of opportunity to build large scale media brands and create a strong consumer affinity by offering content that is relevant, hyper personalized and engaging. While the details of the next normal are still unclear, its overall contours are coming into focus. As many of the longer-term changes are still being formed, OTT companies are looking to seize this opportunity and are investing heavily in marketing . As we step into a new decade, join us to explore an interesting segment by the marketing mavericks and their plans to steer the Indian OTT Marketing agenda.


Rahul Mishra
Head of Marketing & Communications
Shemaroo Entertainment

Abhishek Joshi
Head of Marketing and Business Partnerships
MX Player

Avi Kumar
Head of Supply and Brand Marketing
ZEE5

Divya Dixit
Senior Vice President, Marketing, Direct Revenue and Analytics
ALTBalaji
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