Message from Awards Chair, Aparna Purohit
“Despite the unprecedented and challenging circumstances, this has been an incredible time for artistes to find newer expressions for their art and it is so evident from the entries we have received at this year’s Promax India Awards. I believe, stories connect, provoke, inspire and provide us with an escape from the chaos outside. I am truly inspired to be surrounded by such diverse and authentic ideas.”
Aparna is currently the Head of India Originals at Amazon Prime Video, India. She has developed and launched all Indian Originals on Amazon Prime Video including Inside Edge (International Emmys Nomination, 2018), Breathe, Comicstaan, Four More Shots Please!, Mirzapur and Made In Heaven.
Her corporate journey began with Sony Entertainment Television (2006-2007), where she worked as an Executive Producer on shows such as CID, Fear Factor, Kaisa Ye Pyar Hai etc. After working in Television for two years, she moved back to films when she joined UTV Motion Pictures (2007- 2008) and line produced films such as Dhan Dhana Dhan Goal (Dir: Vivek Agnihotri) and developed films such as Hook Ya Crook (Dir: David Dhawan) and Philum City (Dir: Deven Khote).
She then joined Reliance Entertainment (2008-2010) in its formative years where she line produced films such as Abohman (Dir: Rituparno Ghosh; Bangla), Chak Jawana (Dir: Simerjeet Singh, Punjabi) and the National Award winner Well Done Abba (Dir: Shyam Benegal | 2010 National Film Award for Best Film in Other Social Issues’ category).
In 2014, Aparna became the Creative Head – Productions at Cinestaan Film Company, a film company launched by Anand Mahindra and Rohit Khattar. At Cinestaan, she supervised production on the company’s maiden production Mirzya being directed by Rakeysh Omprakash Mehra and was also developing several other projects.
In 2015, Aparna also produced a film-based chat show Jaane Pehchaane with Javed Akhtar for the EPIC television. She is also developing original, digital content for Cinetsaan Digital Pvt Ltd.
Aparna had also dabbled with print journalism (The Times of India and The Indian Express), Radio (AIR FM Gold and Rainbow, Delhi) and ad-film making (Code Red Films, Bharatbala Productions).