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PROMAX INDIA REGIONAL 2022
VIRTUAL SESSION PANEL

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Session 1

SESSION 1: 
CRAFTING A NEW TOMORROW

TIMING: 2PM
LED BY: SHANKAR BALA

Regional markets have tremendous potential and scope – and a viable opportunity to expand multi-fold. Streaming videos, TV shows and advertisements in various regional languages are set to end the domination of Hindi and English as a growing number of Indians are choosing to consume media and entertainment in their own language when given a chance. Multiple regional platforms are wooing India’s audiences with original, local, and culture-specific content. Local content is more accessible to and relatable for the wider range of consumers.  With all eyes on the latest trends, let us hear from the brand custodians as they reveal their thoughts about what is in store for 2022.

Session 2

SESSION 2:
HOT SPOTS: ELEVATING THE REGIONAL EXPERIENCE

TIMING: 2.50PM
LED BY: RAHUL MISHRA

Brand philosophy intertwined with easy-to-understand quality entertainment that is effortlessly accessible online, creates the perfect blend of appeal and awareness. Join the best minds in the business that come together to discuss the Art and Soul of content; its trends, creative styles, technology and the confluence of great storytelling, innovation and strategy to create the power and engagement that has led to a boom in regional content in India.  

Session 3

SESSION 3:
REGIONAL-NOMICS
FIRESIDE CHAT WITH ASHISH PHERWANI & RAVISH KUMAR

TIMING: 4.15PM

Join us for an interesting free-wheeling chat amongst the two well-known experts as they discuss varied elements in regional content on why TV and Digital advertising rates are still under indexed? How SVOD business strategies for regional content differ from Hindi and English and how large is the market? With the massive growth in regional content, will it ever go International and what will it take to reach a wider audience? There is a huge surge in regional short-video opportunity, how should brands be viewing it. Moreover, the scale of business opportunity for the regional community and events – its future forecast what lies ahead?
Session 4

SESSION 4:
BEDAZZLED: RULING THE ROOST
NISHA NARAYANAN IN CONVERSATION WITH PAOLI DAM AND ARINDAM SIL

TIMING: 4.35PM

Bengali cinema has always been a top contender amongst regional cinema for its art and experimental appreciation.Whether its Byomkesh Bakshi series or Mahananda or compelling performances in Bulbbul to The Great Indian Murder and Palan, the domination continues. 

Meet the charming Bengali actor Paoli Dam and the charismatic Filmmaker Arindam Sil as they take us through their successful journeys about enrapturing the audiences all around the country and abroad with their heart-warming storylines and celluloid performances, in conversation with media personality Nisha Narayanan

Session 5

SESSION 5:
RENAISSANCE IN MALAYALAM CINEMA
RAJ NAYAK IN CONVERSATION WITH MAHESH NARAYANAN AND ROSHAN MATHEW

TIMING: 5.15PM

The South Film Industry has always been at the focal point of cinema enthusiasts and critics, owing to the ingenious stories that are crafted and presented by the industry. Never ceasing to amaze us with path-defining content, this industry has created an impact – the ripples of which have traveled quite far into space, marking achievements with every passing mile. Being an integral part of South Film Industry, the Malayalam Film Industry in particular is off late being recognised as one that is synonymous to ideal film-making craft and represents a very nuanced/intelligent form of cinema. 

Some of the recent examples from this industry have been loudly applauded for cinematic brilliance, captivating storylines and unmatched performances, by some of the best artists in the country. A repertoire of Malayalam movies that were launched in the recent years on Amazon Prime Video have created a revolution within film fraternity in India and beyond. Join us for a free wheeling chat by eminent media personality, Raj Nayak in conversation with two excellent artists, Director Mahesh Narayanan and Actor Roshan Matthew, to understand and discuss with them, this change in the Malayalam film industry that has taken everyone by storm where creativity and prowess of film-making transcends.

Awards

PROMAX INDIA REGIONAL 2022 AWARDS

HOSTED BY: RJ JMAN & RJ YAMINI

RJ Jman

Jman is the host of the biggest independent show of India "Red Indies Shuffle" is a one stop destination for all the indie music lovers out there. This show is dedicated especially to independent music and artists, giving a platform to some amazing talents. Everyday a new song is premiered on the show. The show is filled with some beautiful independent song and Jman's freestyle rap, hiphop world and more

RJ Yamini

To talk about Yamini, you would see a bit of Yamini in every woman in your life. She has the innocence of childhood; she has the friendliness of the woman you wanted to be or be with. She holds that space of no judgement and comfort like you’d seek from best friend. She has the vision and maturity of the person you look up to…She sings! she has a heart of a child and mind of a poet. if the cloud doesn’t have a silver line, her positivity manages to create a magical paint brush to paint any situation with a Silver lining. A puritan when it comes to her habits and her fitness regime. A performer and a firm believer of ‘Keeping your head in the game’ bringing you a show that keeps you ahead in the Game of Love’

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