An effective use of digital media, social media and/or a community based website that effectively promotes and markets a programme online or on-air. E.g. Instagram, Snapchat, Facebook, Youtube, Twitter, etc. Please submit video walk-through or case study highlighting entry execution and accomplishments. Campaign entry. 180 secs. No URL.
*sample entry from PromaxBDA Europe Awards 2017
MTV briefed our team to create something for social media to boost TV-ratings and on-demand subscriptions for the 2016 IIHF World Championship. IIHF16 made Finnish TV-history, helping MTV to become number one commercial television company in Finland.