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Category P19 – Best Social Media Campaign For A Programme

Description:
An effective use of digital media, social media and/or a community based website that effectively promotes and markets a programme online or on-air. E.g. Instagram, Snapchat, Facebook, Youtube, Twitter, etc. Please submit video walk-through or case study highlighting entry execution and accomplishments. Campaign entry. 180 secs. No URL.

*sample entry from PromaxBDA North America Promotion, Marketing and Design Awards 2017

Marketing Objective:
To build fan anticipation for Mr. Robots season 2 premiere, we recruited the shows fictitious hacker group society to help spread the word through an a two-stage social media campaign, that produced incredible online buzz and media coverage.

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Category P19 – Best Social Media Campaign For A Programme

Description: An effective use of digital media, social media and/or a community based website that effectively promotes and markets a programme [...]

Category P19 – Best Social Media Campaign For A Programme

Description: An effective use of digital media, social media and/or a community based website that effectively promotes and markets a programme [...]
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