An effective use of digital media, social media and/or a community based website that effectively promotes and markets a programme online or on-air. E.g. Instagram, Snapchat, Facebook, Youtube, Twitter, etc. Please submit video walk-through or case study highlighting entry execution and accomplishments. Campaign entry. 180 secs. No URL.
*sample entry from PromaxBDA North America Promotion, Marketing and Design Awards 2017
To build fan anticipation for Mr. Robots season 2 premiere, we recruited the shows fictitious hacker group society to help spread the word through an a two-stage social media campaign, that produced incredible online buzz and media coverage.