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Category C08 – Best Social Media Campaign For A Channel

Description:
An effective use of digital media, social media and/or a community based website that effectively promotes and markets a network, channel, station or platform online or on-air. E.g. Instagram, Snapchat, Facebook, Youtube, Twitter, etc. Please submit video walk-through or case study highlighting entry execution and accomplishments. Campaign entry. 180 secs.

*sample entry from PromaxBDA UK 2017

Marketing Objective:
BBC Store is a new service with small budgets. We had 2 weeks to raise awareness and sales with a sharable April Fools film. We featured in over 20 press articles, got over 500,000 views in 2 days and created our 2nd best day of sales ever, for £3k.
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