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Vijay Subramaniam

Director & Head Content
Amazon Prime Video, India

Bio

In his role as Head of Content for India, Vijay is in charge of all content acquisitions for Prime Video and productions under the Amazon Studios banner in India. He is responsible for content acquisition, licensing deals and to drive Amazon’s India strategy for Original Indian content. Vijay joined Amazon in 2017 to lead the content strategy for Prime Video in India while also working with content creators to provide quality content to customers.

A veteran with over two decades of experience across all key forms of media – Print, Radio, Television, and Digital, Vijay comes with an astute understanding of the content industry. Prior to Amazon, Vijay spearheaded content and revenue functions at Disney Media Networks, where he was responsible for growth of 8 broadcast channels across three categories. Before joining Disney, he was associated with MTV India, Magna Publishing, Turner International and Star India.

 

Masterclass
Panel Session: OTT: To Infinity and Beyond

Led by: Rajiv Bakshi
Joined by: Ali Hussein, Akash Banerji, Aparna Acharekar, Gautam Talwar and Zubin Dubash

India’s online video audience is set to double over the next five years to 550 million – a user base more than twice of the United States. International and Domestic OTT platforms are going all out to acquire customers by upping their content game and with affordable pricing. How did they do it? Who is leading this pack? Does early moves come with an advantage? What is the viewer expectation and the impact on TV? Join our panelists as they share the emerging and imminent trends, diverse business models, success benchmarks, fears and challenges and how you can continue to be a part of this amazing journey.

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