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Tim Horwood

Executive Creative Director
Mashoba Media Africa


With 26 years experience in the Broadcast industry Tim has been involved in multiple facets of the African television, music, events and youth culture space.

He was part of the team to launch the MTV brand in Africa in 2005 and went on to Head up the MTV Base brand on the continent. He also served as Senior Creative Director at Viacom International Media Networks Africa where he headed up creative projects for BET, Comedy Central and Nickelodeon in South Africa, Nigeria, Kenya, Uganda, Tanzania, Ghana and Angola. He is currently heading up Music & Talent for Coca-Cola’s 2018 FIFA World Cup Campaign in Africa.

Tim has developed an in depth knowledge of audiences in a number of African countries and specializes in the development and management of business, brand and creative strategies specifically within the broadcast, digital and event arenas.


Session: There are No Tigers in Africa

The world’s perception of Africa is riddled with stereotypes and misconceptions. In this session Tim will be discussing the new, contemporary African creative space and showcasing some exciting work being produced in the rapidly growing music, TV and creative environments.

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Panel Session: Both Sides Now: Network vs Vendor

Together with Bex Schwartz, Glenn Urquhart, Pete Bishop, Rob Middleton and Sheetal Sudhir

Network promo teams know their brand inside and out. Vendors pitch their network clients hoping to create content that brings those brands to life. What are the differences between life at a network and life as a vendor? How can networks best communicate to vendors, and how can vendors win the pitch? At this roundtable discussion, we’ll look at the promo life from both sides now. As a network promo person, learn how to craft the best brief possible to make sure your vendors deliver what you want. As a vendor, learn how to do the deepest dive into your client’s brand. And of course, seasoned Promax speakers will duke it out to answer the age-old question: is it better to work at a network or at a vendor? The grass is always greener …