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Sheetal Sudhir

Creative Director/ Co-Founder


Sheetal Sudhir is a pint sized dynamite. A graduate from NID, she went on to spearhead numerous Promax award winning campaigns as the creative director at Channel [V], after which she was the Consulting Network Brand Creative Director at Star India. Sheetal now runs her own broadcast design company -Dynamite Design. A full service broadcast design and branding agency based out of Mumbai, that has since branded a number of national and regional channels, packaged and branded iconic shows like the IPL and Satyamev Jayate and branded a number of sporting teams for the football and tennis leagues.


Panel Session: Both Sides Now: Network vs Vendor

Together with Bex Schwartz, Glenn Urquhart, Pete Bishop, Rob Middleton and Tim Horwood.

Network promo teams know their brand inside and out. Vendors pitch their network clients hoping to create content that brings those brands to life. What are the differences between life at a network and life as a vendor? How can networks best communicate to vendors, and how can vendors win the pitch? At this roundtable discussion, we’ll look at the promo life from both sides now. As a network promo person, learn how to craft the best brief possible to make sure your vendors deliver what you want. As a vendor, learn how to do the deepest dive into your client’s brand. And of course, seasoned Promax speakers will duke it out to answer the age-old question: is it better to work at a network or at a vendor? The grass is always greener …