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Rajiv Bakshi

CEO
Reliance Entertainment's Big Synergy

Bio

An alumnus of Harvard Business School, Rajiv Bakshi has two decades of multi-functional experience of working with global & Indian consumer product and services companies. Currently, he is the CEO of Reliance Entertainment’s Big Synergy and with his team of creative visionaries produces fiction shows, non-fiction game and reality series and unscripted content for OTT & TV platforms.

Earlier, Rajiv turnaround Discovery Networks’ India & South Asia. In the 13 years at Discovery, as head of Products, Content and Marketing, he is credited for building its 11-channel portfolio, 10-year long leadership for Discovery Channel; pioneering lifestyle TV category with TLC; launching kids’ business in Asia – Discovery Kids and introducing HD television experience in India. Prior to Reliance, Rajiv was the CMO of Intex Technologies, where he envisioned the brand transformation and Go-To-Market strategy, across its product verticals – Smartphones, LED TVs, ACs, Washing Machines and Accessories.

Outside of work, Rajiv consults PE firms in media and digital sectors and is passionate to transform lives through his work at a kids NGO school and promoting rural innovators.

 

Masterclass
Panel Session: OTT: To Infinity and Beyond

Led by: Rajiv Bakshi
Joined by: Ali Hussein, Aparna Acharekar, Gautam Talwar, Vijay Subramaniam and Zubin Dubash

India’s online video audience is set to double over the next five years to 550 million – a user base more than twice of the United States. International and Domestic OTT platforms are going all out to acquire customers by upping their content game and with affordable pricing. How did they do it? Who is leading this pack? Does early moves come with an advantage? What is the viewer expectation and the impact on TV? Join our panelists as they share the emerging and imminent trends, diverse business models, success benchmarks, fears and challenges and how you can continue to be a part of this amazing journey.

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