An industry veteran and visionary with a career span of close to 25 years, across profiles in arenas ranging from news to advertising to broadcast, Raj is one of the most highly regarded thought leaders in the media & entertainment space in India.
His last assignment was Chief Operating Officer, Viacom18, where he headed the network’s national brands aimed at youth and adult audiences, viz. Hindi, Youth, Music and English Entertainment offerings. He was also responsible for overseeing Viacom18’s Rural Business along with Integrated Network Solutions and Consumer Products.
Prior to being promoted as the Chief Operating Officer of Viacom 18, Raj took charge as Chief Executive Officer, COLORS, Viacom18’s flagship brand in the entertainment space, which he joined in 2011. His foresight vision made COLORS a name synonymous with Hindi General Entertainment in India. He provided vital insight and impetus to consolidate the brand’s position as an influential player in the GEC space. He has also heralded the launch of Rishtey and Rishtey CINEPLEX. His business acumen is marked by an eye for creative content that aids high revenue generation to strengthen the bottom-line effortlessly. A complete people’s person who leads from the front, Raj is a risk taker and quick decision maker. Extremely astute and savvy, Raj began his career with Tata Economic Consultancy Services and has since worked in various capacities both in the print & electronic media. In 1993 Raj joined STAR TV Group (a News Corporation company owned by Rupert Murdoch) as Executive Vice President, Sales & Marketing where he spent 10 years and was responsible for strategizing, packaging and marketing of all the STAR TV channels and for the group’s advertising revenue. He was also on the Managing Committee at STAR India & was the company’s nominee on the board of Vijay TV & erstwhile Indya.com In 2002 Raj joined NDTV Media Limited as CEO & a minority stakeholder in the company and helped set up the company. His entrepreneurial ability led him to set up his own independent entrepreneurial venture AIDEM Ventures Pvt. Ltd., after which he made his transition to Viacom18.
Raj has been on many industry bodies. He has been the President of the Advertising Club & The International Advertising Association India (Chapter) for two terms and has also been on the board of Media Research Users Council (MRUC) & The Indian Broadcasting Foundation (IBF). He is currently the Chair at the PromaxBDA since 4 years.
As someone who believes in spreading cheer and winning hearts, Raj is the second most engaging CEO on social media. Apart from driving such an enormous business, this chief is passionate about food, travel & reading. His twitter handle @ rajcheerfull reflects his overall personality.
“CDs, film cameras, video rental stores are now a thing of the past. They didn’t evolve and hence, drowned in the tide of innovation. The same waters are threatening to flood the world of television and we know we must adapt, to stay afloat and swim in this new wave. In fact, what’s best if we can ride the new wave and turn this force of nature that impacts our creative world by embracing new frontiers and thriving in this whirlpool of change. If we can all ride the crest of the new wave, we’d have the most spectacular view of our lives. This year’s Promax India seeks to inspire, educate, arm you with the next bold steps in your creative pathway and equip you for the big surf ahead.
It’s a chance to get out of your editing suites or graphic workstations, throw away that thinking hat and just sit back to absorb ideas and best practices from around the world. If it’s your first time to Promax India, welcome, for you are in good company. While some of us will need to ride the crest of industry change, you, on the other hand, are The New Wave.”