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Glenn Urquhart

Creative Swiss Army Knife


Glenn is a Creative Swiss Army Knife: A multi-disciplined, globally awarded Creative Director, Commercials Director, Editor, Copywriter, Music Producer, Journalist and Science Fiction Author.

Glenn previously worked as the Group Creative Director across the Lifestyle Channels at Foxtel and now works as a freelance Creative making commercials, documentaries, music videos, short films, novels, immersive installations and anything else that allows him to play video games and cause creative mischief in between working.

Before moving to Sydney, Glenn did stints in London, Berlin and San Francisco. He worked and performed with The Chemical Brothers, Morcheeba and Art of Noise, achieving the first no.1 on the U.S. Billboard charts for a drum n’ bass track and composing numerous film trailer scores including the UK launch promo for ‘The Matrix’ among many others in Europe and Australia.

As a Creative Director at Foxtel he created some of the most awarded work in Australian television promotion with launches for Grand Designs Australia and Embarrassing Bodies Down Under, and positioned The Lifestyle Channels Australia multi-platform brand as the country’s first totally modular, infinite colour trend-led branding design system.
Glenn is a respected keynote speaker at industry conferences around the world, Including PromaxBDA and Emergence Creative from Asia to Africa to Australia, speaking on the convergence of technology, futurism and creativity.

He also regularly mentors youth film talent through Foxtel’s ‘street TV’, The Australian Indigenous Mentoring Initiative and I-Manifest.


Session: Curiosity Skilled The Cat

I have a secret formula to great, cut-through and effective creative.

It’s really simple, and I’m going to share it with you. BUT… that’s not all. There’s an even deeper truth to understand which, once you do, will make you an even better creative and marketer.


Panel Session: Both Sides Now: Network vs Vendor

Together with Bex Schwartz, Pete Bishop, Rob Middleton, Sheetal Sudhir and Tim Horwood.

Network promo teams know their brand inside and out. Vendors pitch their network clients hoping to create content that brings those brands to life. What are the differences between life at a network and life as a vendor? How can networks best communicate to vendors, and how can vendors win the pitch? At this roundtable discussion, we’ll look at the promo life from both sides now. As a network promo person, learn how to craft the best brief possible to make sure your vendors deliver what you want. As a vendor, learn how to do the deepest dive into your client’s brand. And of course, seasoned Promax speakers will duke it out to answer the age-old question: is it better to work at a network or at a vendor? The grass is always greener …