A multi-disciplinary creative and strategist, Deba is currently hitchhiking at the cusp of immersive media, where stories and emerging technologies like AR/VR/AI collide, on the pretext of running the XR Studio at Hotstar.
Prior to this, he was the head of brand & communications at Hotstar, India’s largest video streaming service. As an integral part of his role, he steered all the integrated brand efforts and campaigns across all media while evolving the brand identity & design as well.
He moved into the role after being the head of design for Star TV broadcast network for 5 years. He along with his team shaped the brand identity and tone of voice for all the brands like Star Sports, Star World Premiere, Star Movie Select, Channel V, Star Plus along with sports properties like Pro Kabaddi League, ICC ODI World Cup and Indian Super League. Apart from branding, he has also led spatial design projects for Star Sports Studios.
Deba started his career in documentary films, went on make travel shows, direct television commercials, work on feature films, direct music videos and freelance as a photographer. Over the years, his teams have garnered a big stack of local and international awards.
He is glad that he did not do any one of this in a sequential manner and this mash up has led him to believe that one should keep things simple in life.
“The content world is changing every day. New tools and technologies are emerging, promo makers and creative thinkers are putting a spin on conventional tricks, and the bar for quality continues to rise as audiences everywhere are being exposed to more and more content. For all the changes that have taken place over the years, one thing is certain: great content is here to stay. As promo makers in this dynamic digital age, it is imperative to keep our audiences hooked at every step to stay afloat “The New Wave”. It’s time to recognise these game changers who have not only thought outside the box but have redefined promo making with their ingenuity and creativity. Promax India is committed to celebrating and honouring these creative crusaders. Let the games begin!”