Bex is an award-winning omnichannel Executive Creative Director / Director at Cause+Effect (www.causeffect.tv). She started her television career at VH1 and quickly worked up to become Director of the On-Air Promos department. In 2005, she was part of the team hand-picked to launch Logo TV. Bex served as the in-house creative for MTV Games’ on air work, directing and creating all of the cross-Viacom content for multiple Rock Band campaigns. Bex was a multiplatform Creative Director at Nickelodeon before jumping to the vendor side. She writes, directs, handles social strategy, and creates content for clients like SYFY, Nickelodeon, First Look Media, TruTV, WeTV, VH1, Freeform, NBC, and Lifetime. Bex comes from the theatre/comedy world and loves working with talent (especially celebrities) to craft the perfect performance. Follow her: @starbex on the twitter and the insta.
BOOT CAMP (HALF-DAY) – MARKETING WORKSHOP
Giving ‘Em Something They Can Feel (Connecting With Your Audience)
Viewers are glued to a screen—but it’s not necessarily the television. If you have trouble figuring out the difference between an on-air promo, a tweet, and a gif, then let tv-promo social media guru Bex Schwartz guide the way. Find out how to talk to your audience while they’re busy doing other things. Why should you be stoked when your audience remixes your shit? What’s the best voice to use on each platform? What’s the best strategy to connect with your viewers? Get tips, techniques, and best practices for using social media to amplify your voice and tickle your audience’s fancy. We’ll examine excellent examples of omnichannel tv promotion and explore analytics and metrics for watching social engagement transform into ratings.
Be A Memory Maker
Who are you when you’re not at work? How does that impact your creative? What elements of IRL-you ought you to merge with the office-you? Let’s talk about going beyond the brief and bring the most of you into your creative. With anecdotes, examples, and an exploration into how the best creative comes from bringing your authentic self into your work. (And why work can be fun when we feel this way!)
Panel Session: Both Sides Now: Network vs Vendor
Together with Glenn Urquhart, Pete Bishop, Rob Middleton, Sheetal Sudhir and Tim Horwood.
Network promo teams know their brand inside and out. Vendors pitch their network clients hoping to create content that brings those brands to life. What are the differences between life at a network and life as a vendor? How can networks best communicate to vendors, and how can vendors win the pitch? At this roundtable discussion, we’ll look at the promo life from both sides now. As a network promo person, learn how to craft the best brief possible to make sure your vendors deliver what you want. As a vendor, learn how to do the deepest dive into your client’s brand. And of course, seasoned Promax speakers will duke it out to answer the age-old question: is it better to work at a network or at a vendor? The grass is always greener …