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Akash Banerji

Head- Advertising Based Video on Demand Business


Akash heads the Advertising Video on Demand Business of VOOT. As part of his current role Akash is focused on driving synergies and bringing the world of brand, data, technology & content together to drive growth for the platform. Additionally he is also responsible for driving the marketing, partnerships & licensing revenue for VOOT. Within marketing, he is responsible for all digital marketing initiatives VOOT (acquisition & retention), brand & communication aspects & consumer research & insights. He also leads all the partnerships discussions with an aim to drum-up the reach for the platform by working closely with OEMs, browsers, games and telcos. The mandate is also to drive topline growth through content syndication for all Viacom 18 content to all the digital platforms in India & all international markets.

Panel Session: OTT: To Infinity and Beyond

Led by: Rajiv Bakshi
Joined by: Ali Hussein, Aparna Acharekar, Gautam Talwar, Vijay Subramaniam and Zubin Dubash

India’s online video audience is set to double over the next five years to 550 million – a user base more than twice of the United States. International and Domestic OTT platforms are going all out to acquire customers by upping their content game and with affordable pricing. How did they do it? Who is leading this pack? Does early moves come with an advantage? What is the viewer expectation and the impact on TV? Join our panelists as they share the emerging and imminent trends, diverse business models, success benchmarks, fears and challenges and how you can continue to be a part of this amazing journey.