A multi-disciplinary creative and strategist, Deba is the head of brand & communications at Hotstar. Hotstar is the premium video on demand destination of media giant Star TV. As an integral part of his role, he steers all the campaigns across media while evolving the brand identity & design as well.
Prior to this, he was the head of design for Star’s broadcast network for 5 years. He along with his team shaped the brand identity and tone of voice for all the new channel brands like Star Sports, Star World Premiere and Star Movie Select along with sports properties like Pro Kabaddi League, ICC ODI World Cup and Indian Super League. He was also responsible for the re-branding of highly popular channels like Star Plus, Star Jalsha and Channel V. Apart from branding, he has also led spatial design projects for Star Sports Studios.
Deba started his career in documentary films, went on make travel shows, direct television commercials, work on feature film as an associate director, direct music videos and freelance as a photographer for myspace.com. He is glad that he did not do any one of this in a sequential manner and this mash up has led him to believe that one should keep things simple in life.
MASTERCLASS - PANEL SESSION: MEET THE DISRUPTORS
First you ignored them, then you found them somewhat intriguing, and now you’ve really taken notice—whether in fear, appreciation or some mix of both. The disruptors that have slowly infiltrated the comfy space once held solely by traditional TV networks are here to stay. So, what does that mean to the creative-job landscape? Just who are your next clients and employers, now that content has a whole new “dating field” of digital players? We're putting faces to the names behind some of today’s biggest disruptors in this relevant, interactive session you won’t want to miss. Using a rapid-fire, interactive format, we’ll give our panel of new-media mavens the platform to introduce their capabilities, content and culture. We will give creative, clear examples of the types of positions and skill sets necessary to thrive in this brave new world, whether you remain a competitor or future team member of one of these new services.