Andrea Edwards is an award winning B2B communications professional with well over 20 years’ experience from around the globe, including 12 years exclusively in Asia Pacific. Focused principally in the ICT industry, Andrea has a proven talent to communicate with customers, prospects, stakeholders and influencers in a way that deeply resonates and gets results.
Andrea relishes sharing her passion for content marketing and its’ ability to fundamentally transform how businesses market to their customers. To be at the heart of this revolution in Asia, where every day she partners with inspired business leaders on their journey into a new era of business storytelling, is what drives her to achieve greater success. Additionally, Ms Edwards understands that to succeed in content, professionals must be motivated and trained to build their personal brands to truly harness the amazing content being created by businesses today.
Andrea was an early-adopter of blogging, and she’s authoring four very different blogs today. She’s also a social media evangelist, considered a B2B content marketing and social media influencer in Asia, and has had the great privilege to work around the world – across Europe, the US, ANZ and Asia.
Leadership Workshop - Invitational Only
How to Build a Rock Star Personal Brand
Join this session and dive into personal branding, with Andrea Edwards, The Digital Conversationalist. Be prepared to be empowered, inspired and motivated to learn how you can harness social media to intelligently build your dream career, as well as to take advantage of the content marketing opportunities we all have today.
According to Andrea, building a strong, powerful and authentic personal brand is so much more than regular updates on Twitter or having a fantastic looking LinkedIn profile. A professional personal brand empowers you to create the future you want for yourself, utilizing all of the amazing platforms we have available to us today.
So if you are ready to maximize your opportunities and to establish yourself as the go-to-person in your field of expertise, why not join us for this exciting workshop?
In this session, we will discuss
- How to build a unique, powerful and authentic personal brand
- Understand the value it brings to you, your company and your community
- Insight into personal branding within the context of today’s digital world
- Content marketing – what is it and why is it moving to the heart of business today? How does that apply to you?
- How to maximize your social profiles and which ones you should use
- What does success look like? What’s in it for you?
- And so much more…