All entries must be produced in and for India, Pakistan and/or Bangladesh or commissioned by a company in India, Pakistan and/or Bangladesh and gone on air between 1 February 2009 - 31 January 2010. The same criteria apply for printed materials, ad campaigns and websites etc.

For the avoidance of doubt, work previously broadcast in another country and predominately just re-version for the India market is NOT eligible.

All relevant permissions and copyrights are assumed to be cleared by the entrant. All entrants agree that award entries may be used at the discretion of Promax/BDA for educational and/or promotional purposes without further reference to the submitting company. Full credit will be given.

In the event that any individual category attracts fewer than 10 entries, the organizer reserves the right to withdraw that category. In this event, the participating companies will receive a credit towards future entry fees. No cash refund will be given.