Dave Cobban
Consumer Mobilization Director
Nike Inc.
Dave Cobban started life as a Chartered Accountant working with KPMG is London and then Sydney, Australia. After 5 years of auditing he discovered a profession that needed the rigor of accountancy while allowing more creativity...advertising. Dave has worked in advertising and communications for over 15 years. Originally working with DDB Sydney on McDonald's he has traveled the world to work on other globally recognized brands like Coca-Cola, Guinness, Electronic Arts, British Airways, Foster's and Nike. At Nike, Dave's role is to develop marketing that inspires and enables consumers to take action, through sport, to create a better world.
Session:
ENGAGING BEYOND
THE 30”SPOT
Creating conversations instead of campaigns and building
brands that are experienced rather than consumed; at HHCL and then Weiden + Kennedy,
Dave Cobban worked on an array of famous names from ITV to Honda and Coca-Cola
to Carlsberg that captured people’s hearts and minds.
Now, as Consumer Mobilization Director at Nike he is creating a shift from thinking of customers as pure consumers to enabled partners. Encouraging young athletes to change their world by using digital technologies, they create more activated and more loyal followers of the brand; Nike Gamechangers.
Be prepared to be inspired as he shows us how innovative ideas can create deeper relationships with our markets.
Now, as Consumer Mobilization Director at Nike he is creating a shift from thinking of customers as pure consumers to enabled partners. Encouraging young athletes to change their world by using digital technologies, they create more activated and more loyal followers of the brand; Nike Gamechangers.
Be prepared to be inspired as he shows us how innovative ideas can create deeper relationships with our markets.
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